Using Content to Draw People to Your Brand

Using Content to Draw People to Your Brand

I read a lot. No, really, I read a LOT. Sometimes it's books and blogs and other times it's newspapers/magazines and articles. This morning I was overjoyed to receive an alert about an article written by Daniel Ally for Immediately I was drawn in. Who wouldn't be with a title "7 Ways to Attract Millions of People to Your Brand"

Millions of people? 

Sign me up. 

Before I clicked the link, though, I prayed that Daniel used the article to mention content and the importance of it in any (& every) business. 

Then I read this: 

However, I’m often surprised by the vast majority of companies that focus on establishing their brands before finding their strategy. These people set up their social media channels, websites, books, photos and everything else, but they fail to pull in a dollar, while losing thousands in the process.

This behavior is synonymous to asking for taste without supplying the salt. If you want customers, you need to concoct a flavor that builds trust in the marketplace, while simultaneously giving your prospects something to satiate their appetites. Your marketing message is the salt that adds flavor to your branding efforts.

The better your marketing message is, the hungrier people will be for your products and services. Even as you add flavor to your brand, you’ll still need to attract those who are salivating for your services. You also need to pay attention to those who don’t know that they’ll be hungry in the future. Therefore, your brand is always supplying a feast, regardless of who’s ready to eat.
— Daniel Ally

Um, I was sold. Whatever he was selling, I was buying- and happily.

Head over and read the article yourself...but I'm going to highlight a few great takeaways that I want to expound upon. 

1. Leverage social media.- Pretty self-explanatory, but for the sake of being too vague, make sure you master at least three (3) social media channels before you jump all-in. Your business should NOT be blasting out the same content on each channel. Why would anyone need to follow you on different channels if they are going to get the same messaging on each one? Think about it. When you choose the 3 channels to tackle, focus on what messaging and tone you want them to convey. Imagine that you have three different customers, lounging on three different channels, with three different needs. Would you try to sell them, educate them or entice them in the same way? Nope. If you're going to use social media, you've got to be strategic and purposeful- especially in business. I tell clients all the time: Do NOT worry about mastering each & every social media platform on earth. Master three and be great there. You cannot be everything to everyone. 

2. Develop strong websites.- Far too often, we see really, really great business ideas with pretty "eh" websites. They do nothing to engage, intrigue, educate or evoke action. Your website doesn't have to keep someone there for hours, but it should engage them to the point that they return again OR sign up to receive more information from you. Whether that's through visuals, content, testimonials, offers or education...include it and they will come. 

3. Learn copywriting.- Hello, facts. Even if you are not the strongest writer (or don't have the desire to spend time click-clacking on a keyboard), you should, at least, have someone on your staff (or on-call) who has an expertise in how to handle copywriting. Copywriting is what advertisers and marketers use to entice you into thinking you NEED their product (whether you do or don't). Don't you want that for your business? Either learn copywriting or learn the importance of it and hire someone who can handle it for you (Hello, there. We'd love to work with you.)

4. Implant visual aids.- Listen, regardless of what your kindergarten teacher told you, people DO judge the book by its cover. In the case of business, people judge your business by the images you choose to project. What are you trying to sell? What are you trying to tell? Who are you trying to tell them you are? Your website should be a clear reflection of that. Most consumers are visuals shoppers, who purchase based on what we see. If a consumer visits your site and see nothing (or shoddy images/videos) why would they spend their money with you? Invest in professional or stock images and professional videos. Your customer will thank you with a purchase!

5. Be memorable.- Be memorable with your business name, your pen name, your product names and your reputation. Pretty self-explanatory. People will be more inclined to remember the memorable. 

6. Write a book.- Hello, facts, again. I'm the hugest advocate of everyday people writing books. Why? Simply put, everyday people have the most relatable stories to tell. True, celebrity tell-alls are juicy and page-turners, but, you have an expertise and knowledge that someone can benefit from. Do you have a business? You are probably an expert in that area. Write a book. Tell your story. Teach a lesson. Show off your expertise so that you can reaffirm that you are a go-to expert for anyone seeking your services. Do it. Write a book. Years from now, your name will still be on bookshelves (& on Amazon) as a subject matter expert. Even if you can't fathom writing the book yourself, hire a ghostwriter to help you pen your thoughts! (Hello, again, we'd love to work with you!)

 7. Create your back story. -  You know better than anyone else, why you started your journey- in business, on your personal journey, in self-discovery, in writing...whatever- so be prepared to use that as a selling point as to why someone should purchase from you. For me, starting Mama, I Want to Write! came after countless friends, family, strangers, associates and clients came to me asking me to help them write books, or edit, or proofread, or for writing advice. I always championed for people to write their books, tell their stories- regardless of how intimidating the process felt. I wanted to be the liaison that helped dreams come alive. The lightbulb came on. The need was there and I had the skills to bring everything together. In an instant, Mama, I Want to Write! was born. That's my backstory and I'm sticking to it. What's yours? 

This article was nothing short of amazing! Be sure you head over & read the article here. Do I promise you'll draw in millions of people? No. However, I do guarantee it will have you peeling back the layers of how you approached content, marketing and branding. 

But, if you do draw in millions of people, be sure to come back and drop a few coins in my collection plate. 


Ebonee Monique

P.S. If you are interested in writing a book or developing content strategies for your website, contact us today!

E-Books Creating Avenues for Monetary Success

E-Books Creating Avenues for Monetary Success

Who doesn't love a story of success? In today's publishing climate, it's practically impossible to find an author (or aspiring author) who hasn't been intrigued by the increased success of ebooks. 

The Detroit Free Press published an article today about some of the highly successful authors who have made a killing at creating ebooks. From monthly profits of $20,000 to nearly $140,000, it's easy to see just why so many authors (and people who have never considered themselves authors) are taking a crack at ebooks and quitting their day jobs in the process. Similar to the dot-com boom in the 90s, ebooks are only going to become more and more necessary for authors. Think it's a fad? Try this test: head to Amazon and do a search on any given topic. Hopefully, you're sitting because, regardless of what topic you chose, the number of available titles is likely to shock/overwhelm/surprise you. Yes, there are people who write books about how to survive an apocalypse because there's a market for it. Sure, there are books about how to become a comedian because there's a market for it. 

I thought at $50,000 a month it never could go higher. And then it jumped to $70,000 a month,” Lee said. “I started panicking a little because you feel all this pressure, ‘Well, how am I going to keep this up?’ I kept waiting for the longest time for the bottom to fall out, but I seem to have stabilized.
— Amanda Lee, best-selling ebook author

You read correctly. $70,000 a month for ebooks. While Amanda Lee and the other successful ebook authors didn't set out to be millionaires as authors, they definitely stumbled upon a goldmine and are riding the wave out perfectly. 

Boyd Craven, another ebook author who writes about "prepping" (storing food in the event of a calamity), self-published his first ebook in 2015 and quickly found his calling. Even after failing English in high school and twice in community college, Craven found his audience and catered to them. Craven publishes a short story or novella every 3 weeks (whew!). Due to his demanding schedule, he now employs his own team of editors, something he says is necessary to make sure he's giving his best product to his fans. 

While self-published authors can enjoy a larger share of the revenue from their books’ sales than new writers with traditional publishers, they can miss out on the editing processed and marketing resources that are found at publishing houses. Readers can notice the difference in editing rigor very quickly.

That is why Craven and Lee, like many other top-selling self-published authors, now hire their own small teams of professional editors to help polish their writing and fix typos.
— Boyd Craven, Ebook best-selling author

The article was extremely insightful and further highlighted the necessity for authors (and aspiring authors) to get on the bandwagon for ebooks and to do it professionally. 

Do you have an ebook inside of you that you'd like help writing, editing or constructing? Let us help you with some of our affordable, convenient ghostwriting, editing, proofreading or writing coaching services! Visit our Services & Pricing to get an idea of how we can help!

Think about could be one story away from quitting your day job! 

Welcome to Mama's Blog!

First things first, no, you do not have to call me "Mama" if you see me on the street. In fact, please don't. Mama's Blog will serve as a place where I, along with Mama I Want to Write! staff, and friends, can come to share news, insight, hot topics and more! 

Stay tuned as we keep you updated with relevant, timely, engaging blogs!

Be great!

Ebonee Monique

MIWTW Owner & Chief Ghostwriter

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